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O São João é uma das datas mais importantes do nosso calendário festivo. Com isso, fomos chamados para produzir este filme incrível que mostra de forma muito lúdica o São João do Maranhão e suas lendas tão ricas. Além disso, realizar este material teve um gostinho ainda mais especial pelo fato de o Guaraná Jesus ser do Maranhão. Viva São João!
Saint São João is one of the most important dates in our festive calendar. As such, we were called upon to produce this incredible film that portrays in a very playful way the São João festivities of Maranhão and its rich legends. Moreover, creating this piece had an even sweeter taste due to the fact that Guaraná Jesus is from Maranhão. Long live São João!
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Ideia • Storyboard / Idea • Storyboard
Nosso primeiro contato com este material foi através do rápido storyboard. Logo de início, percebemos que seria um desafio prazeroso de enfrentar, especialmente considerando nosso prazo apertado. No entanto, também vimos o quão divertido seria executar cada cena. A ideia do filme era apresentar, através dos personagens e das cenas, as principais lendas que permeiam o nosso São João, tornando-o tão característico.
Our first contact with this material was through the quick storyboard. Right from the start, we realized it would be a delightful challenge to tackle, given our tight deadline. However, we also saw how enjoyable it would be to execute each scene.
The idea of the film was to showcase, through characters and scenes, the main legends that surround our São João and make it so distinctive.
![](https://cdn.myportfolio.com/003bccb0605268bba43cf3f421f5b858/4269d404-2dc8-4439-8acf-77dcf482163f_rw_1920.png?h=3e6f594caafbc6b2a912c34bd408b8a2)
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Testes • Estudos / Tests • Studies
Nosso maior desafio foi, sem dúvida, o tempo para produzir todas as animações. Realizamos alguns testes com diferentes tipos de animações e mesclamos técnicas para garantir que a linha que estávamos desenvolvendo fosse executável dentro do prazo.
Our biggest challenge was certainly the time to produce all the animations. We conducted some tests with different animation styles and blended techniques to ensure that the approach we were developing could be completed within the deadline.
![](https://cdn.myportfolio.com/003bccb0605268bba43cf3f421f5b858/5cba5612-ced5-4808-979b-deb5b005a30d_rw_600.gif?h=b4b52ee26875889b1e75ac92cc3f28e7)
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Cores • Um mundo cor de rosa / Colors • A Pink World
Uma das características mais marcantes desse filme é, sem dúvida, sua paleta de cores e a quantidade de elementos, o que foi um desafio empolgante para nós. Tivemos muitas possibilidades de animações e a riqueza de detalhes que pudemos trazer para cada lenda apresentada.
One of the most striking features of this film is certainly its color palette and the abundance of elements, which was an exciting challenge for us. We had so many animation possibilities and the richness of detail we could bring to each legend presented.
![](https://cdn.myportfolio.com/003bccb0605268bba43cf3f421f5b858/b873f23b-8700-442b-82d5-dd91c6ab4a4a_rw_1920.png?h=79514f13fc7ffab169dd90a8b82f6073)
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Motion • Animações / Motion • Animations
Muitos personagens, muitos elementos visuais e literalmente milhares de keyframes foram utilizados neste filme. Mesclamos motion com alguns assets 3D para agilizar o processo. Nesta etapa, foi fundamental o uso do Moho Pro para a animação da maioria dos personagens, em conjunto com o After Effects.
Many characters, many visual elements, and literally thousands of keyframes were used in this film. We combined motion with some 3D assets to streamline the process. At this stage, the use of Moho Pro for animating most of the characters, along with After Effects, was crucial.
![](https://cdn.myportfolio.com/003bccb0605268bba43cf3f421f5b858/67ab5d48-a5e4-45ce-b7d9-acbed8d8a922_rw_600.gif?h=d750517e5b42a525b7814e6f0b91486c)
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Behinde the Scenes
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![](https://cdn.myportfolio.com/003bccb0605268bba43cf3f421f5b858/7ad1e038-b447-4da0-b328-f67549ba47a1_rw_1200.gif?h=91d351fb074020422794da5f6917acae)
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Creditos • Equipe
Cliente: Guaraná Jesus
Agência: Maximize
Ilustrações: Girresse Ribeiro
Direção de Animação/Motion: Aléssio Rissato
Direção Geral de Criação: Ludimilla Matos
Motion: Aléssio Rissato | Isaac Nascimento | Letícia Grège
Assets 3d: Gabriel Sousa
Diretora de Arte: Cláudia Souza e Dellano Oliveira
Direção Criativa: Isis Furtado
Coordenação Musical: Centopeia Filmes
Produtor Musical: Josifran Melo
Redatora: Beatriz BenettiProdução/Mídia: Ana Miculis